It is often said that the experience of some is not useful to others, it is far from true for a new entrepreneur. Knowing how to take advantage of the knowledge and experience of other entrepreneurs is a major asset that will help you go far. Here are 10 lessons that will propel your business to success.
Prepare to face failure
Many entrepreneurs have embarked on the adventure before you, all with their share of failures and successes.
– Prepare to accept failure and rejection rail advertising , these are an integral part of entrepreneurship.
– Prepare to accept failure: every day, do two or three things you dread.
Surround yourself with good skills
Behind every successful entrepreneur are people who have contributed to their success. It is therefore important to surround yourself with experts and people you trust.
– ask for help and know how to be open to feedback. It’s the only way to progress.
– Surround yourself with executives who have the success of your company at heart and know how to motivate and retain your employees.
– If you do not have access to experts, search among the resources available online: podcasts, blogs, etc. Follow famous enrepreneurs on social networks, such as Jacques-Antoine Granjon or Alain Regnier .
Carefully plan the financing of your business
It is essential to have money in the bank, the question of financing your business is absolutely crucial.
– The questions to ask yourself: how much do you need? Which investors to canvass? How to negotiate, who has the funds, with what expertise?
– Structure your project, refine your file and prepare your speech well to obtain funding from your various investors.
– Y ou will find some useful information in this article dealing with personal contributions when setting up a business.
Every day the lack of cash kills businesses, even the most profitable.
– Many accounting software are available online, from Xero to Quickbooks, it’s up to you to choose the one that best suits your needs. These tools allow you to independently manage your finances and keep an eye on the important numbers.
– Using direct-to-customer delivery systems is a good way to manage your cash flow, but these can impact your bottom line.
Integrate customer relations into your business
We say it and we repeat it, the customer is king, a controlled and successful customer relationship reinforces the credibility of your company.
– Humanize your emails, take care of their presentation and make sure to adapt their content to the needs of your client. “Dear customer” never makes a good impression.
– If you manage an online store, display a phone number and set up a chat, some users prefer to interact with customer service before finalizing their purchases.
– The opinions of your customers are precious, do not ignore them.
The web is filled with helpful tools and resources.
– Think about outsourcing, so you save time and money and you can concentrate on what is important.
– The implementation of a brand strategy can quickly become a source of anxiety. Use free tools like Shopify to create your logos, or Hootsuite to automate your tweets.
– Manage your marketing emails with a specialized platform, in this article you will find a detailed comparison of several online software.
Diversify your resources and means
Don’t put all your eggs in one basket. It’s not always easy, but in the face of uncertainty, it’s better to focus on diversifying your resources.
– If some of your employees are experts in a field or in certain types of tasks, make sure that their knowledge is shared. Vacations, sick leave and other contingencies, your business must be able to operate no matter what.
– Outsourcing is necessary for any growing business, be careful not to outsource everything to the same supplier.
Simplify the interface of your site
Whether your site is informative, or linked to your online store, your customer’s experience is important, simplify their life with an easy-to-use interface.
– More and more Internet users are doing their research on mobile. Adapt your site to mobiles and tablets. Many e-commerces now offer mobile applications for more ease of purchase.
– If you sell your items online, simplify your customer’s buying journey. Amazon, for example, offers 1-click ordering , which saves their users considerable time and encourages impulse purchases.
Use web marketing statistics
They provide valuable information that should not be overlooked. Here are some examples:
– 77% of users abandon their basket. Keep an eye on your metrics, ask yourself why, and don’t forget to rerun them.
– According to the consulting firm McKinsey, e-mailing generates 40 times more customers than social networks: be careful to keep your lists up to date.
– 80% of users trust their family and friends according to Nielsen. User reviews should therefore be an integral part of your content strategy.
Take control of your international development
Once your business is established, consider international development. However, be careful not to take this crucial step lightly.
– Ideally, international development should be taken into account from the first stages of creating your website. This will save you many technical problems when it comes to getting down to business.
– Don’t go blind, do some market research to determine the best opportunities for your business. Consider cultural differences.
– Opt for qualified professionals, do not make the mistake of asking the trainee to translate your site, the consequences could be harmful for your company.
