5 tips to grow your business

5 tips to grow your business

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From the basement to the attic of the company, a leader is on all floors and on all fronts. Management, financing, IT, recruitment… So many areas to know at your fingertips. But because we are warned that it is impossible to know everything, we have listed these 30 tips for you. To use without moderation.

Learn to manage your time.

You must have the organization and the method to manage the different facets of your life as a business leader and set aside time for your private life. By the way ? are you aware that a day consists of 24 hours? Starting from this observation – whether you like it or not – immovable, you can now give yourself the means to organize your time as you see fit. Beware, however, of the most common distractions which, seemingly useful, make you waste more time than you imagine. Take a look. Nothing serious but on closer inspection, you lose concentration. And that distracted look at your smartphone every time a push or notification from the social networks you subscribe to, appears? Everything in its time and when working, stay focused..

2. Always be ready to pitch your business in 30 seconds flat.

Communicate your project to an important person met in the elevator, in a very short time and in an impactful way. To make your presentation reach the top, make these three key principles the basis of your speech: be clear, believable and captivating. Do you think that the idea of ​​your project and your company is much more complex than a presentation in half a minute and that you would need the same time to the power of 10 to explain it? It is a mistake. Simplicity is a difficult art. And if you can’t do it, you should think about digging into your business strategy to improve it and make it more impactful. Your voice and intonation should betray your enthusiasm. The vocabulary used should not be hyperbolic. Stay true to what you’ve achieved so far without bragging about who you haven’t yet become. This pitch should leave a first impression of your company, service or product. It must also arouse the curiosity of those who listen to you, who won over, will want to know more. It cannot be improvised. Scrabble your pitch ahead of time to gain the necessary fluency and confidence, no matter how stressful!

3. No jargon! Use words that everyone understands.

A group of philosophers using Kantian terms such as hypothetical imperatives, categorical imperatives, epistemology or transcendental perspective, does that leave you speechless? On the other hand, do the terms lead, backlinks, benchmaker, pipe, deal speak to you more? Well, think that for your client as for your mom, when you speak entrepreneurial jargon, you speak Kant. It’s not always easy to realize this when English-sounding words have become familiar to your ears and reveal a certain professionalism during your discussions between start-upers. This vocabulary allows you to join a family of entrepreneurs and remains an essential identity factor. You appear intelligent and credible… Not to everyone! Adapt your messages to your interlocutors and do not lose their attention. When you use words that sound good, do you ask the question about the meaning they have for your interlocutor?

4. Separate yourself from clients who don’t respect (you) (your work).

Not all customers are good for your company. While some are more difficult than others, your experience allows you to recognize those for whom nothing will ever be good enough in their eyes. You can drive yourself crazy, be kind, nice, and polite to them and never get a single sign of recognition. Understand that some customers always want to find something to complain about. It is better to choose to lose them than to spend too much time worrying or trying to solve their problems (which never stop) and soothe their discomfort. It can hurt your heart to let one of your customers go to the competition. However, trying to do the impossible for one of them is not healthy.

5. Take care of the planet. it’s good for your wallet.

Did you know that a large part of energy consumption is generated when electrical appliances are not in use? If you don’t necessarily have green fiber, this simple fact should alert you to the savings you can make across your business! There are several methods to reduce your bill. The most effective is to adopt simple gestures (or to have them adopted). Choose natural light – free! – artificial lighting and pay attention to the types of lighting you use. Low consumption light bulbs, for example, use three times less energy than traditional light bulbs. You can also use multi-sockets with a switch that allow you to cut off the electricity to all devices with a click. Sleep mode represents an energy loss that can amount to up to 15% of your electricity bill. You can also work on saving heating and air conditioning by regularly checking that they are working properly. Finally, carrying out an energy diagnosis in a company can be an essential step in detecting the various energy consuming items and bringing out solutions adapted to the company. Its cost is quite high but can be amortized by financial aid from the French Energy Management Agency (ADEME) up to 50% and up to 70% for VSEs. Carrying out an energy diagnosis in a company can be an essential step in detecting the various energy consuming items and bringing out solutions adapted to the company. Its cost is quite high but can be amortized by financial aid from the French Energy Management Agency (ADEME) up to 50% and up to 70% for VSEs. Carrying out an energy diagnosis in a company can be an essential step in detecting the various energy consuming items and bringing out solutions adapted to the company. Its cost is quite high but can be amortized by financial aid from the French Energy Management Agency (ADEME) up to 50% and up to 70% for VSEs.

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